Who we are

Not Just BBQ is the number one brand for BBQ and outdoor cooking. This unique one stop shopping concept offers everything you need for a successful barbecue. With a wide range of food products, Not Just BBQ not only makes outdoor cooking easier, but makes your dishes taste even better.

All our sauces, herbs and spices are made with care and attention and from natural ingredients, without artificial additives. The products are developed with the idea that even the most inexperienced cook should be able to make delicious BBQ dishes in no time. Without making any concessions in quality and with enough challenge for a seasoned grill master.

Our philosophy

Not Just BBQ is a young, innovative and international brand, born at Foodkitchen; a company that has been creating innovative food products since 2003. Despite the growing worldwide barbecue trend and numerous innovations in barbecues and barbecue accessories, a good product range for making barbecuing really tasty, did not yet exist. And everyone knows that it’s the herbs, spices and delicious sauces that bring out the flavour.

Which brings us to our brand name, because Not Just BBQ literally is not just for barbecuing. The products can be used in any kitchen, whether it’s in or outdoors.


At Not Just BBQ you’ll find everything you need to get started. From barbecue sauces and spice rubs, to smoking wood and marshmallows for roasting. Just drop by the butcher or fishmonger and you’re done! Or do you prefer a meatless barbecue? All our herbs and spice mixes are vegetarian. From now on, you won’t have to think about anything anymore. With our huge diversity in flavours and applications there’s a suitable product for every barbecue style.